Popular brands, fandoms, and games—pop culture has helped many of us cope with the global health crisis. The marketing of pop culture icons has the power to serve as an escape for us from the loneliness and isolation that we have been experiencing within the past year. This 2021, these elements of pop culture have been trying to continuously offer quality content for the population despite the difficult circumstances around the globe.
These pop culture phenomena engage with consumers by using promotional products such as merchandise to promote their brands or ideas. K-pop groups are an example of how the selling of band merchandise has changed the contemporary culture. Light sticks, CDs, and stickers are being sold by bands to promote their music and their own branding. Some fans create their own personalized T-shirts through custom heat press transfers to make unique fandom versions of their favorite band’s merchandise.
New trends continue to emerge in the industry. Marketing strategies of these pop culture phenomena and other trends in pop culture have evolved. Innovations in technology have paved the way for new ideas and fresh marketing approaches.
Advantages of Promotional Products in Marketing Strategies
Pop culture and promotional merchandise are interesting for the masses. These often draw the audience in and capture their attention toward a specific brand, product, or even a celebrity.
Promotional products can be greatly beneficial to your marketing strategy. Technological innovations allow you to explore new ways of presenting promotional products and merchandise, and this could enhance brand awareness for a certain party.
Using promotional products for your marketing strategy can help your brand resonate with customers. It helps the audience remember and associate the brand with the promotional product involved. This increase in brand awareness can help increase your sales as you make a positive impression on your audience.
Being present among your audience is essential, especially during this pandemic when your consumers may find your brand to be of great importance to their current situation. Your brand should continuously offer quality goods and services by familiarizing yourself with your consumers’ ever-changing needs throughout this pandemic.
Innovations in Advertising Amid A Pandemic
The onset of the global health crisis has put a stop to many businesses around the globe. Nevertheless, many continue to persevere despite the challenges of the situation. The advertising industry is one of the fields that needed to greatly adjust to the circumstances as people locked themselves up at home. Consumer touchpoints have been limited, so the situation has called for innovation.
Since last year, many brands have addressed the lifestyle changes brought about by the new normal. Through new advertising materials, brands such as Burger King and Uber have tackled the difficulty of the current situation yet remaining resilient despite the obstacles. Meanwhile, in Shanghai, a Chinese company used drones to project a scannable QR code that directed the audience to a homepage.
These examples only show that difficult situations breed innovation. Despite the struggles of the current business landscape, the industry can stay afloat using creativity and the exploration of fresh ideas. The world of advertising may not be the same as before the pandemic, but perhaps it has become a more compassionate industry altogether.
Digital Marketing for Brands
Apart from the innovations mentioned above in the advertising world, one aspect of digital marketing that remains useful is the use of social media platforms. Social media remains relevant during the global health crisis, especially since consumers spend most of their time online to distract themselves from the loneliness and isolation of the quarantine period.
When using social media in your digital marketing strategy, it is important to study which platform is the right one for your brand. It is crucial to learn where your target consumers reside online so that you can effectively communicate your brand’s message.
Learn how to take advantage of online trends to remain relevant in your niche. TikTok is one of the fast-rising online platforms these days, and it could be an edge for your brand if you aim to penetrate this market. However, you have to consider your consumers’ demographics to see if this platform is the right one for you.
Whether through promotional products or other innovations in the advertising world, the goal is to keep consumers satisfied and preoccupied with the offerings of the industry, allowing brands to provide comfort to their audiences. These are difficult times, and the advertising world has the power to engage audiences in meaningful and entertaining content that can enhance their daily living.
