Unlike multibillion-dollar corporations, small businesses have minimal resources to expand to other markets, especially internationally, where there are more opportunities to succeed. But in the modern world, this is no longer the case.
Countries like Singapore, a global business hub, are making it easier than ever for small businesses to expand into new markets. The government offers a wide range of support programs and services that help businesses connect with potential customers and partners worldwide.
E-commerce, delivery services for contracts and merchandise, and even crowdfunding have made it easier than ever for small businesses to get started in new markets. All you need is a good idea, some hustle, and the right technology tools!
So if you’re looking to expand your small business, don’t be afraid to take advantage of these resources. Technology can help you reach more customers and sell your products or services worldwide.
There are many tools that small businesses can use to help them break into the global market, including social media platforms, video streaming websites, and online marketplaces.
Here’s how technology can help you achieve global success:
Social Media
Social media platforms like Facebook and Twitter make it easier than ever for businesses to connect with potential customers worldwide. All companies must have a social media account and some good content to get started.
Twitter, for example, has over 330 million active users from around the world. This makes it the perfect platform for businesses looking to expand their customer base into new markets.
Twitter is an effective way to connect with potential customers personally. You can share content about your products or services, answer customer questions, and even run promotions. By establishing a social media presence, you’ll make it easier for potential customers to find your business and learn more about what you offer.
Facebook is also an excellent platform for small businesses. The site has over 2 billion active users, making it the perfect place to advertise your products or services to a broad audience. Most brands are on Facebook precisely because of its massive reach. You can create a Facebook page for your business, share content, run ads, and even use Facebook Messenger to connect with customers.
Pinterest is a relatively small community, but it’s still an excellent platform for businesses looking to expand their reach. The site has over 430 million active users and is especially popular among women. You can create boards for your products or services, share images and videos, and run ads. Through Pinterest, content can gain attention from potential customers all over the world.
Online Video Streaming
Companies can use video streaming websites like YouTube and TikTok to show off your company’s work or promote a new product line. Brands and their products can go viral through these platforms, gaining a cult following and boosting sales.
Video streaming also allows brands to demonstrate the use and efficacy of a product. On YouTube, tons of reviewers provide consumers advice on which products are best for them. This type of user-generated content can be beneficial in promoting your small business to a global audience
TikTok is also rising to become a leader in video-based marketing. The app, which is owned by Chinese tech giant ByteDance, has over 1 billion active users and counting. The app is especially popular with younger users and is great for promoting products or services to a new demographic
Online Marketplaces
Online marketplaces like Amazon and Alibaba make it easier than ever for businesses to sell their products or services to customers all over the world. Southeast Asia has homegrown e-commerce platforms such as Lazada as well as Zalora and Shopee, both of which are from Singapore.
E-commerce makes it easier than ever for businesses to sell products and services online without setting up a physical store. This is a great option for businesses that want to reach a global audience but don’t have the resources. Online marketplaces also make it easier for customers to find and purchase products worldwide.
The business landscape is increasingly becoming globalized. Going international is no longer exclusive to major corporations that have the money to expand to different markets. Smaller enterprises can enter a foreign market armed only with knowledge, quality products, and these technologies that could help break them into the global marketplace.
Through social media, online video streaming, and online marketplaces, businesses can connect with potential customers from all over the world and sell their products or services without having to spend a fortune on traditional advertising channels.
