Digital banking has improved during the last few years. It’s estimated that 65% of the population is now using digital banking. However, the number is slowly coming to a halt, primarily because people are skeptical of digital banking. There are various reasons for this. First, people are worried about security.
Some people think don’t believe digital banking is convenient. People were used to the human interaction with physical banking and have learned to prefer that throughout the years. Lastly, some people think digital banking is expensive. This is problematic because digital banking has a wealth of benefits.
Convincing people to switch to digital banking can be difficult, but it’s worth it. Here are four ways banks can improve digital banking:
Improve Security
People put their life savings in their favored banks. That’s why the best online banks for savings accounts should have some of the best digital security worldwide. These banks should be up-to-date with the latest security features to ensure their customers’ money is always safe.
Banks can also improve digital banking by being clear about their security protocols. For example, customers should be able to easily find information on a bank’s website about how their money is protected.
A bank can improve online security in several ways. The most accessible option is two-factor authentication. It’s an extra layer of security that requires a second form of identification, such as a fingerprint, on top of a password.
This makes it much harder for hackers to gain access to accounts. Another way to improve digital security is through the use of encryption. This means that data is turned into a code authorized individuals can only decrypt. The encryption can make it difficult for hackers to read data even if they manage to access it.
Lastly, banks should plan what to do if there is a security breach. This way, customers will know that their bank is taking the necessary steps to protect their information.
Make It Convenient
Convenience is a significant selling point of digital banking. Customers should be able to do everything they need without leaving their homes.
Banks can make digital banking more convenient by offering more services online. For example, some banks allow customers to open new accounts and apply for loans online. Other banks have started using chatbots and computer programs that simulate human conversation. Chatbots can answer customer questions 24/7 and help them with simple tasks like transferring money or checking account balances.
Another way banks can make digital banking more convenient is by ensuring their websites and mobile apps are user-friendly. This means having a well-designed interface that is easy to navigate. Customers should be able to find the information and tools they need without difficulty.
Banks can also make digital banking more convenient by offering customer support 24/7. This way, customers can get help whenever they need it.
Make It Affordable
While digital banking is often free, there are some fees associated with it. For example, some banks charge for international transfers or transactions made using a foreign currency. Other banks may charge a monthly fee for using their mobile app.
To make digital banking more affordable, banks can waive specific fees. For example, banks could waive the monthly fee for customers who maintain a certain balance in their accounts using their mobile app. Banks could also offer discounts on foreign transactions for customers who use their digital banking services frequently.
Lastly, banks can make digital banking more affordable by providing free educational resources. For example, banks can offer free e-books or webinars on budgeting or investing. These resources can help customers save money and make better financial decisions.
In-Video Consultations
Since most people are familiar with in-person banking, banks can provide digital banking services that simulate the in-person experience.
One way to do this is by offering in-video consultations. In-video consultations allow customers to video chat with a banker to get help with their finances. This service can be used for anything from setting up a new account to getting advice on investment options.
Another way to provide an in-person simulation is through augmented reality (AR). AR is a technology that overlays digital information in the real world. Banks can use AR to show customers how to use their products and services or to provide step-by-step instructions.
For example, banks can use AR to show customers where the nearest ATM is or how to use specific features in their mobile app.
Digital banking is the future of banking. The options above are great in increasing consumer trust in digital banking.
Banks should focus on making digital banking more secure, convenient, and affordable if they want to increase consumer trust and adoption. Digital banking is the future of banking, and by following these steps, banks can ensure that consumers trust and use their services.
